NetSuite SuiteCommerce

NetSuite Product:
SuiteCommerce

Vertical: Wholesale Distribution

Tacoma Screw Products, Inc.

Tacoma Screw Products, Inc., headquartered in Tacoma, Washington, is a locally owned and operated company since 1946. As an industry leader in the distribution of fasteners, tools, maintenance, shop, and industrial supplies, Tacoma Screw Products has 20 fully-stocked branch locations in the Pacific Northwest. They currently service over 40,000 business account customers from an inventory of over 45,000 products.

Executive Summary

NXTurn was chosen by Tacoma Screw Products, Inc., to build a SuiteCommerce site to take their brick and mortar hardware business online, increase sales, and expand market exposure. The new SuiteCommerce site showcases NXTurn’s expertise in architecting solutions with features and functionalities that include:

 

  • Updated Filter Site Search
  • Customized Customer Center
  • Incorporated “Quick Order” Functionality
  • Implemented Store Locator (Interactive Map)

 

“Tacoma Screw’s investment in e-commerce and NetSuite cloud technology is paying off. The average time on site has doubled since SuiteCommerce went live.”

 

Challenges

  • Risking loss of sales from national distributors like Grainger and Fastenal, who benefit from economies of scale.
  • The increase in B2B customer expectation for superior online purchase experiences.
  • Multiple warehouses with separate inventories resulting in fractured views into customer purchase availability.
  • B2B customer’s accounts lacked purchasing authority controls to manage unauthorized spend levels.

 

NXTurn Empowers Growth

As a Five Star NetSuite Solutions and Commerce Partner NXTurn implemented the SuiteCommerce platform that now sits at the core of Tacoma Screw’s strategic plan, fueling their company’s growth beyond the central market location of Washington, Oregon, and Idaho. The company’s increased sales resulted from offering its 45,000 products by delivering on customer expectations for an online tool that provides a superior level of customer service.

In addition to delivering full self-service capabilities to customers, Tacoma Screw utilized NXTurn’s expertise and SuiteCommerce customizability to offer innovative features. For instance, the platform enables B2B customers to specify purchasing authority by individuals. If a lower-level employee without buying authority at his or her company orders a product, an automated workflow routes the pending transaction to an authorized buyer for approval.

Customers have significantly benefited from the new natural language search engine
SuiteApp from NetSuite partner EasyAsk. This middleware solution was chosen by NXTurn ’s professional consultants to improve search precision. Real-time inventory availability—for the website and each of Tacoma’s stores—is displayed through integration with the company’s back-end NetSuite ERP. The in-store pickup is popular among customers who want to order online and pick up merchandise at a specified date and time.

Future Plans

Besides SuiteCommerce, Tacoma Screw also implemented NetSuite CRM to replace a problematic Salesforce.com system readying an iPhone app that provides sales reps and managers new mobile visibility and sales tracking capabilities. All of these new SuiteCommerce capabilities complement Tacoma Screw Products, Inc.‘s 50 person outside sales force and it’s
seasoned call center staff to provide the best of both worlds.