How A Small Investment Delivers A Significant Reward
How HTTPS websites provide a secure online experience that keeps customers coming back for more in a world where data breaches and hacking are the “new normal.”
In a world where data breaches and computer hacking make daily headlines, securing consumer information and data has become a high priority for companies across all industries. Critical for e-commerce businesses that manage most or all of their transactions in the virtual world, maintaining high levels of data security translates into higher web rankings, more trusting customers, and true competitive advantage.
Once the domain of banks, financial institutions, large e-commerce sites, and credit card companies, Hypertext Transfer Protocol Secure (HTTPS) has since become the de facto web security protocol for companies that want an enhanced security layer for sensitive data and transactions such as user logins, billing details, and credit card transactions.
Here’s why: By adding a layer of security on the data in transit through a secure socket layer (SSL) or transport layer security (TLS) protocol connection, HTTPS enables encrypted communication and a secure connection between a remote user and the primary web server.
The Entire Domain
Google upped the ante on HTTPS when it started using it as a ranking signal a few years ago. Put simply, the company started giving ranking “boosts” to sites that were secured with HTTPS. More recently, Google Chrome started popping up “not secure” warnings to users who filled out contact forms or even just entered keywords into search fields on non-HTTPS websites.
By keeping URLs, headers, site contents, and other details confidential, HTTPS makes sites more secure for the people who use them, and more specifically for customers who give you any type of information. As a secondary benefit, HTTPS helps sites gain better street cred with Google, which—through its actions—clearly advocates for the use of HTTPS on all websites.
It’s not enough to just secure your site’s shopping cart or order page; Google looks at the entire domain before giving it a thumbs-up. In other words, it goes beyond just the forms that collect shopper data or credit information and factors in the entire site when making that decision. This is an extremely important point for e-commerce companies, and it requires encryption across the entire experience—something that historically wasn’t possible to achieve using site-builder platforms.
How it Works
A technical application that’s difficult for most companies to navigate on their own, HTTPS comes with a few high hurdles that only technical experts can clear. You can’t just click a button and sit back to watch it work. For example, some companies may have to upgrade their checkout platforms and install an SSL patch in order to get up to speed. If you spend most of your time running your business versus learning the fine points of software engineering, then this project is best left to the experts.
There are also requirements for how the HTTPS has to function and the level of security that it offers. And, if you’re using NetSuite Ecommerce, you’ll have to implement the security protocol across your entire web platform and may even include a few checkout configurations on your e-commerce site. Put a layman in charge of the task and it could not only wind up complicating matters more but also bring your entire site down.
For the SuiteCommerce Advanced eCommerce platform, NetSuite has always offered HTTPS for the entire site as well as checkout. For the Site Builder eCommerce platform, NetSuite introduced HTTPS in mid-2019—a move that puts the security protocol standard within close reach of thousands of companies that want to 1) keep their site transactions and data secure, and 2) improve their SEO on Google without having to upgrade to SuiteCommerce Advanced.
Companies using these versions of Site Builder can now use HTTPS and SSL certificates to secure the shopping portion of their web stores. You can do this for one or more secure shopping domains paired with a custom secure checkout domain. The secure checkout domain can be a default NetSuite checkout domain or a custom checkout domain.
- Site Builder (without Extensions)
- Site Builder Extensions or Site Builder Extensions Premium (Elbrus)
- Site Builder Extensions or Site Builder Extensions Premium (Kilimanjaro)
The following versions of SiteBuilder can be upgraded to use SSL with a code patch/update:
- Site Builder Extensions Premium Vinson
- Site Builder Extensions Vinson
- Reference Checkout 2.05
- Reference Checkout 2.04
- Reference My Account Premium 1.06
- Reference My Account 1.06
- Reference My Account Premium 1.05
- Reference My Account 1.05
If you have a different release of Site Builder or are unsure of which version you have and would like to enable HTTPS, just reach out to NXTurn and we can help guide you on a solution.
HTTPS is a Must
With U.S. consumers spending $513.6 billion online in 2018—a 14.2% increase over the prior year, with e-commerce sales representing more than half of all retail sales growth—the e-commerce machine isn’t slowing down. In fact, it’s projected to surpass $740 billion by 2023.
For customers to both find and trust your website, HTTPS is a must.
Companies upgrading their sites with HTTPS should purchase a secure socket layer (SSL) from one of the trusted domain providers and then https://developers.suitecommerce.com/sectionN2485854
The next step is to make sure that you’re using Kilimanjaro for your current checkout/cart installation. If not, then the process of implementing HTTPS could require the installation of a new checkout, customizing (to your site’s look and feel) and handling any required customizations. Once these steps have been taking, you can install SSL on top of the entire platform in order to get the expanded security capabilities.
In exchange for these simple fixes, you can expect better search engine rankings immediately. That’s because sites that are secured with an SSL certificate rank higher in Google, which is everyone's main concern on the e-commerce front. The move will also help boost customer confidence and make them feel more comfortable interacting with and buying from your site.
It's a small investment for a significant reward.