NetSuite Product:
SuiteCommerce Advanced

Vertical: Manufacturing

Bailey Hydraulics_Case Studies_Featured Image

Bailey Hydraulics, LLC.

Bailey Hydraulics is an industry leader in the manufacturing and distribution of mobile hydraulic products and related items. Their Chief and Maxim brands are exclusively owned by Bailey International, LLC. Bailey currently employs more than 200 team members at its corporate offices, warehouses, and manufacturing facilities and features a robust product selection of more than 5,000 standard items.

Executive Summary

Bailey attempted marketing their organization on the Web via their SuiteCommerce installation that came as part of an original NetSuite OneWorld project. The original version of  SuiteCommerce was not built to rely on native functionalities causing the Bailey team to incur costly fees in making simple changes to content, update homepage (promotional) banners or to leverage trends in the marketplace. NXTurn was chosen to:

• Improve Performance
• Increase Lead Generation
• Improve User Experience
• Increase Revenue

 

"The NXTurn SuiteCommerce Advanced team delivered the smoothest e-Commerce solution and "Go-Live" I've experienced in my 25 years as a marketing professional." Polly Weston, Director of Marketing, Bailey Interntational, LLC

 

Challenges

  • Prior SuiteCommerce developers handcuffed Bailey’s marketing team with hard-coded customizations and zero support documentation, making changes cumbersome; in some cases, changes could only be made by developers.
  • Site crashing was a regular occurrence due to the instability of the overly customized
    installation.
  • Necessary native content management functionalities were never enabled crippling the marketing team when attempting to push updates live.

 

NXTurn Empowers Growth

As a Five Star NetSuite Solutions and Commerce Partner NXTurn brought real SuiteCommerce Advanced expertise, resulting in accurately unifying the prior OneWorld installation and enabling a true omnichannel experience.

Bailey was able to see improvements in the site content management experience immediately through the use of drag and drop tools for easy page edits. The marketing team is now enabled to ensure SEO success through the use of customizable H1, title, and meta tags, as well as SEO-friendly URL links where previously most were unaddressed or completely broken. Additionally, the team presents upsells, cross-sells, and related products based on merchant driven rules such as browsing behavior or best sellers. Sales are now prompted by flexible coupon and promotion management tools that include email, lead-gen form capture, cart abandonment, and pop-up sign-up campaigns.

With NXTurn’s trusted expertise and Bailey’s extraordinary marketing team, the project was completed and taken live ahead of schedule without issue. The overall improved user experience and site stability have already delivered positive results experiencing increased sales, session durations and page views with a reduction in bounce rates.

"From day one Bailey recognized the power of aligning their organization around changes that improve their customers online experience and choosing the right partner, NXTurn, who specializes in NetSuite’s powerful ERP and integrated e-commerce solution. Working with the Bailey team and their aggressive timeline has honestly been fantastic. We were able to take the site from concept to go-live in under four months. We look forward to working with Bailey again in the future." NXTurn SuiteCommerce Advanced Team